POSITION: Freelance Web & Graphic Designer who focus on Digital Marketing
COMPANY: Kiros Beauty LLC
LOCATION: Philadelphia, PA
REQUIREMENTS:
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
DUTIES:
- Conduct a thorough assessment and brand diagnosis of the company, including its external communications and marketing strategy for the purpose of identifying opportunities and improve engagement with customers.
- Develop and implement a strategic marketing plan
- Plan and execute all web, SEO/SEM, marketing database, email, social media, motion stop videos and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnel
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
COMPENSATION: $20 – $25 per hour
HOW TO APPLY: Email resume and link to portfolio to Juan Valencia juan@kirosbeauty.com