A growing number of organizations have seen success through great UX design, from Apple to the White House, and the demand for great designers has never been better. But creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a “unicorn,” but these creatures arenʼt mythical. In fact, they are alive and thriving in todayʼs design teams.
Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre. Heʼs probably the most effective and knowledgeable communicator on the subject today. Heʼs been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.