The Social Graffiti project is an experiment in linking together architecture, design, and technology with social media interaction. Through a series of animations designed around the architectural features of Nesbitt Hall, the team will project animations to create an optically stimulating viewer experience. A core mission of the project is to take an emerging and popular social networking tool, Twitter, and reconfigure it from its user-isolated applications into a physical social gathering. The project encourages participant interaction where essentially anyone, anywhere, can ‘digitally tag’ a message to be intertwined with the animations and displayed to the public in one of the largest digital projection venues Philadelphia has ever seen. socialgraffitiproject.com/

by Matt Morton, Chad Porche, Cara Schroeder, Burak Ozmucur, Kurt Gawinowicz, & Kerry Russo
Spring 2010